Srinivas Yatirajam

... Interest Areas

  • Marketing
  • Operations

... Education

  • Bachelor of Technology (Computer Science and Technology)

    Sikkim Manipal Institute of Technology

Aparna Jha

27 years

IIM Amritsar MBA student with four years of successful experience at BYJU’s as a Business Development Associate and Retention Specialist. As an Assistant Manager in Retention, I handled Consumer Court, Social Media Complaints, and other urgent escalations by users. Individually handled 150+ cases in a month and successfully retained ~50% of customers. Contributed ~50-60 lakhs revenue per month. Looking forward to exploring the domain of marketing.

... Work Experience : 46 Months

BYJU's The Learning App

  • Responsible for handling Social-Media and Consumer Court complaints along with other urgent escalations by users and maintaining the data on Salesforce software
  • Individually handled 150+ cases per month to achieve ~50-60% retention
  • Contributed ~50-60 lakhs in revenue per month
  • Worked on a project to improve customer retention by going through the database of the company and identifying the major reasons for returns requested by the customers. Based on the findings, recommen
  • Analyzed data of B2C segment from LeadSquared software to formulate effective sales strategies based on target audience and demographics

... Positions of Responsibility

  • Junior Member | Placements’ Committee
  • Managing corporate relations and engagement
  • Facilitating end-to-end placement process
  • Ensuring smooth information flow between students and placements' chair
partner network


Indian Institute of Management Amritsar
Punjab Institute of Technology Building, Inside Government Polytechnic Campus, Polytechnic Road, PO: Chhreharta, G.T. Road, Amritsar, Punjab 143105
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