Srinivas Yatirajam

... Interest Areas

  • Marketing
  • Operations
  • Finance

... Education

  • Bachelor of Technology (Civil Engineering)

    Maharashtra Institute of Technology, Pune

Anurag Singh

23 years

A marketing enthusiast with keen interest in the field of digital marketing. I have total of 20 months of experience in programmatic media buying and would like to pursue my career in the field of digital marketing.

... Work Experience : 20 Months

Merkle Sokrati


  • Executed programmatic channel campaigns on platforms like DV360, TTD, and DCM
  • Optimized the programmatic channel campaigns to attain desired KPI’s on a daily basis
  • Supported ad-ops team with various work related to DCM like creating Placements and Ads
  • Responsible for onboarding new clients onto the platform (KNOREX in-house DSP "XPO")
  • Partnered with internal KNOREX stakeholders (account managers and support advisors) to align account activities with the customer's business case and strategy
  • Created media plans for managed service clients and executed the same onto the platform

... Positions of Responsibility

  • Junior Member I Placements’ Committee I IIM Amritsar
  • Sponsorship Head I Nirmitee I MIT Pune

... Achievements

  • Scored 97.23 Percentile in CAT 2020
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Indian Institute of Management Amritsar
Punjab Institute of Technology Building, Inside Government Polytechnic Campus, Polytechnic Road, PO: Chhreharta, G.T. Road, Amritsar, Punjab 143105
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