Srinivas Yatirajam

... Interest Areas

  • Finance
  • Marketing
  • Analytics

... Education

  • Bachelor of Technology (Electrical and Electronics Engineering)


    Vellore Institute of Technology

Deeksha Singh

25 years

I am currently pursuing Master of Business Administration at IIM Amritsar Batch'21-23. Prior to this I was working as a Business Analyst at Cognizant Analytics where I worked towards finding solutions to Client's problems based on Data Analysis and Business Understanding in the Digital Domain. I have also worked as a Cloud Developer where I was involved in the development of the application phase by phase, progressing from consuming the data and performing ETL to converting data into fact-dimensional modeling on Azure Data warehouse followed by building MDM cubes for business users. I have experience in designing and development of high¬ quality business solutions using Azure Technologies and Analytical tools. Have built extensive dashboards for the client based upon market trends of online advertising in Yahoo! and Bing Advertising Paid Search ecosystem.

... Work Experience : 41 Months

Cognizant Microsoft Business Group

  • At Microsoft Analytics, I worked towards providing solutions to Client's problems based on Data Analysis and Business Understanding in the Digital domain.
  • As a part of Bing Ads Analytics team for the Online Advertising division of Microsoft, I worked on Big Data solutions for Monitoring, Estimating, and Reporting live metrics for the global marketplace
  • Carried out hands­on analysis on the Cosmos (Big Data analysis platform) using SQL like syntaxes for several analysis/investigation/live site events.
  • Used Microsoft enabled internal Tools (Live Metrics tool) for carrying out several daily reporting, monitoring of KPI's and investigations.
  • Used Microsoft enabled internal tools for Supply side and Demand side angles for investigation/analysis purposes, these tools have advanced reporting capabilities for further drill down.Technology : S
  • Helped in the development of the application phase by phase, progressing from consuming the data from upstream and performing ETL to convert data into fact-­dimensional modeling on Azure Data warehous

... Positions of Responsibility

  • Junior Member, Placements’ Committee, IIM Amritsar

... Achievements

  • Certification of Merit from Education Minister of India for being in top 1% in SSC Exam
  • Gold Medal in Mathematics Olympiad by National Teachers’ Association for two consecutive years, 2009 and 2010.
  • Successfully organized RoboZest, an event by IIT Delhi
partner network

ADDRESS

Indian Institute of Management Amritsar
Punjab Institute of Technology Building, Inside Government Polytechnic Campus, Polytechnic Road, PO: Chhreharta, G.T. Road, Amritsar, Punjab 143105
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